Apple’s iPhones will carry on to trade at discounted prices on e-commerce websites, boosting the new smartphone industry tendency of consistent costing across “brick and mortar” stores as well as online platforms post the roll out of the GST in the nation.
Three leading executives of the industry coping with Apple claimed to the media that senior managers at the Apple and its distributors have told them that discounting online will stay an essential plan for Apple in India. This is because it results to an instantaneous surge in trades and wipes out stuck supply. Apple will be a part of all promotions for online discounting.
An email sent by the media to Apple India did not returned with a respond. “Until recently, Apple distributors were giving us signs that prices of iPhone will be similar all over sales channels post the GST, with a conclusion to the discounting that was accountable from low-tax markets to sourcing. But they have now verified that discounting online will carry on,” claimed a Senior Executive from a top handset vendor.
As per sources in industry, Apple India managers have claimed that the firm will only set the MRP (maximum retail price). After that, online sellers, distributors, or offline stores have the liberty to trade at any cost.
The offline retailers were shocked when they witnessed a discount of Rs 5,000 to Rs 6,000 on iPhone models at the time of the lately ended Independence Day sales at Flipkart and Amazon. Even the premium resellers of Apple have lately begun special cost promotions to drive sales during weekends.
At present, Paytm is providing a cash back of Rs 11,000 on 128 GB variant of Apple iPhone 7. The smartphone will be obtainable at 47,393 after the discount, which originally had a price tag of Rs 58,393. In addition to this, there is also a cash back of Rs 9,100 of 32 GB variant of the iPhone 7. Post the cash back, the handset will be accessible with a price tag of Rs 39,099. The consumers can receive a cash back of Rs 11,500 on 128 GB variant of iPhone 7 Plus as well.